Sample analysis. Customers receive the same report on a private page.
Online sentiment · 13 Jul 2026 – 13 Oct 2026
Is Carrick losing the fans?
Online sentiment towards Michael Carrick as Manchester United manager. Data to 13 Oct 2026.
Verdict
Online sentiment has turned clearly against Carrick
of stance-taking items were critical every week since the week starting 21 Sep 2026
up from 14–41% a week in July–August 2026 (the week starting 31 Aug 2026, 47%, falls outside that range)
critical items calling to sack him or name a successor
the No. 1 critical argument; 18 supportive items touched the same theme
X posts in 7 days, 7–13 Oct 2026
6,655 on 10 Oct 2026 alone, the day of the 1-1 v Spurs
Posts analysed per platform
Total: 2,060 items analysed. Bars: critical · neutral · supportive.
How the mood shifted
- 22 Aug 2026: Hull 2-0 Utd (L)
- 30 Aug 2026: Utd 5-2 Ipswich (W)
- 6 Sept 2026: Everton 2-2 Utd (D)
- 13 Sept 2026: Utd 0-1 City (L)
- 16 Sept 2026: Utd 2-3 Brighton (Carabao Cup) (L)
- 20 Sept 2026: Fulham 1-1 Utd (D)
- 10 Oct 2026: Utd 1-1 Spurs (D)
Match results taken from public match coverage at the time of analysis; not independently re-verified.
X posts per day, 7 Oct 2026 – 13 Oct 2026
13 Oct 2026 is a partial day.
What people argue about
| Theme | Critical items | Supportive items |
|---|---|---|
| Calls to replace / successor names | 149 | 18 |
| Tactics & in-game management | 59 | 68 |
| Squad, recruitment & INEOS | 55 | 46 |
| Results & league position | 49 | 46 |
| Last season credit & legend status | 41 | 51 |
| Player effort & attitude | 24 | 21 |
| Inexperience | 21 | 9 |
An item can mention several themes.
In their own words
Critical
“Carrick completely lost it. Seriously out of his depth.”
YouTube · 12 Oct 2026
Ambivalent
“I back Carrick, don't get me wrong, but I think we made the wrong decision giving him the job full time.”
X · 9 Oct 2026
Supportive
“I have a gut feeling that we are getting back to the glory days with Carrick.”
YouTube · 14 Sept 2026
Quotes are anonymised. We never show usernames of private individuals.
News coverage
News coverage was not part of this sample analysis.
Method
Period: 13 Jul 2026 – 13 Oct 2026. Items analysed: 2,060.
| Platform | Items | Period | Scope |
|---|---|---|---|
| X | 476 posts | 13 Jul – 13 Oct 2026 | English, no reposts |
| 656 posts & comments | 24 Jul – 13 Oct 2026 | r/reddevils | |
| YouTube | 928 comments | 14 Aug – 13 Oct 2026 | on 27 United & Carrick videos |
| Google Trends | 3 search series | past 3 months, daily | relative index 0–100, not search counts |
We only analyse publicly available content: posts and comments anyone can see without being invited. Private messages, private profiles, closed groups and private channels are never included, on any platform.
Caveats
- This is online sentiment among people who post, not a representative poll of Manchester United fans.
- Labels (critical, supportive, neutral) are automatic and checked by hand on a subset; treat trends as directional, not exact.
- Weekly shares count only stance-taking items.
- Reddit covers r/reddevils only.
- YouTube comment dates are approximate.
- The final week covers only 12–13 Oct 2026.
- Google Trends is a relative index (100 = peak per term and region), not search counts.
Sources
1. News and fact-check sources
No news or fact-check sources are listed for this analysis. Match results were taken from public match coverage at the time of analysis.
2. Public channels and communities (not private individuals)
| Platform | Channel | Items analysed |
|---|---|---|
| YouTube | Manchester United | 173 |
| YouTube | The United Stand | 105 |
| YouTube | BeanymanSports | 105 |
| YouTube | talkSPORT | 92 |
| YouTube | Sky Sports News | 70 |
| YouTube | James Lawrence Allcott | 35 |
| YouTube | Stretford Paddock | 35 |
| YouTube | ESPN FC | 35 |
| YouTube | Statman Dave | 35 |
| YouTube | The Good, The Bad & The Football | 35 |
| YouTube | Forever United TV | 35 |
| YouTube | AJAnalysis | 35 |
| YouTube | Rio Ferdinand Presents | 35 |
| YouTube | Sky Sports Premier League | 35 |
| YouTube | ESPN UK | 34 |
| YouTube | Sky Sports Football | 34 |
| r/reddevils | 656 |
For YouTube, the count is comments analysed under that channel's videos.
3. Private users (aggregated per platform and week)
We never list private individuals. Counts are all analysed items per platform and week, by label.
| Platform | Week starting | Critical | Neutral | Supportive | Total |
|---|---|---|---|---|---|
| X | 13 Jul 2026 | 6 | 21 | 15 | 42 |
| X | 20 Jul 2026 | 2 | 13 | 16 | 31 |
| X | 27 Jul 2026 | 7 | 10 | 15 | 32 |
| X | 3 Aug 2026 | 3 | 19 | 18 | 40 |
| X | 10 Aug 2026 | 3 | 13 | 6 | 22 |
| X | 17 Aug 2026 | 5 | 13 | 7 | 25 |
| X | 24 Aug 2026 | 10 | 26 | 16 | 52 |
| X | 31 Aug 2026 | 9 | 19 | 10 | 38 |
| X | 7 Sept 2026 | 5 | 15 | 16 | 36 |
| X | 14 Sept 2026 | 13 | 14 | 6 | 33 |
| X | 21 Sept 2026 | 17 | 13 | 6 | 36 |
| X | 28 Sept 2026 | 12 | 23 | 7 | 42 |
| X | 5 Oct 2026 | 13 | 22 | 4 | 39 |
| X | 12 Oct 2026 | 4 | 1 | 3 | 8 |
| 20 Jul 2026 | 1 | 22 | 2 | 25 | |
| 10 Aug 2026 | 4 | 40 | 7 | 51 | |
| 17 Aug 2026 | 2 | 62 | 3 | 67 | |
| 7 Sept 2026 | 5 | 56 | 6 | 67 | |
| 14 Sept 2026 | 9 | 44 | 6 | 59 | |
| 5 Oct 2026 | 44 | 190 | 17 | 251 | |
| 12 Oct 2026 | 26 | 98 | 12 | 136 | |
| YouTube | 10 Aug 2026 | 1 | 32 | 1 | 34 |
| YouTube | 14 Sept 2026 | 11 | 141 | 23 | 175 |
| YouTube | 21 Sept 2026 | 10 | 51 | 4 | 65 |
| YouTube | 28 Sept 2026 | 0 | 4 | 0 | 4 |
| YouTube | 12 Oct 2026 | 106 | 491 | 53 | 650 |